I was resposnble for the entire identity of Lucha Masks. It was a creative of taking face covers and designing them in the style of Luchadors. I was put in a position of making the best of a very bad situation, and I took an idea into a culture frenzy. This created a need for E-Commerce store, logo design, marketing and eventually we ended up on NBC Sports featured during there NASCAR event.

You can see the site at www.Lucha-Masks.com